"We Got U Covered!"

Guerilla Marketing:
The dramatization of political and social issues, typically performed outdoors, e.g. in the street or a park, as a means of protest or propaganda. Guerilla: a member of a small independent group taking part in irregular fighting, typically against larger regular forces Marketing: the action or business of promoting and selling products or services, including market research and advertising.

Product:

TATTOO When you see that a person has a tattoo, the first thing you want to do is read it, then always ask "What's that about? What's that mean?" We all know at this point the the words BUS|SHELTER|BUS are very puzzling together, so what better way to spread the word through a mystery and an explanation to go with it? *This was a mistake that turned out favorable in the end: YES! I did accidentally carve the stamp backwards, but I think that it works very well with the mystery of the situation.

People:

To advertise our Community By Design studio our group created these t-shirts for people to wear on and off campus. The front our shits say BUS/SHELTER/BUS UNCG:IARC and on the back it says "We Got U Covered!" We hope that the shirts will make people ask questions and want more information on what we do here in IARC! At first the shirts on people were going to be something like a movement or protest-esque kind of thing. Think: about 20 people wearing all white laying on the grass all day, kind of thing, or the orange "orphan" shirts that students at UNCG wore last year.

Place:

We would market our Community By Design studio mainly on College Ave and other sidewalks throughout campus & off campus. We would include our website and current information on our projects.

Http:
This banner communicates to internet users. The scale and colors catch your eye and the words are confusing enough to make you wonder. Clicking the banner will take you to the "communitybydesign" blog! AND this banner is spreadable by copying the html code into your own webpage!